D.I.D. gives you simple, non-toxic at-home nail, hand, and foot products, for everyday DIY care.
The D.I.D. Story
D.I.D. was founded by Adrienne Blanks, a licensed nail technician, and skincare and art enthusiast.
After getting her nail technician license at Christine Valmy International School of Esthetics & Cosmetology and certificate in Esthiology from the Aveda Institute, Adrienne began doing pop-up manicure stations at high-profile beauty industry events across New York City. She quickly built up a clientele, who encouraged her to start her own nail polish line.
So, DID Nail Paint was born— a line of both bright and neutral, highly pigmented, non-toxic nail colors that were sold online and in boutique retailers in New York.
Today, DID has evolved into simple, non-toxic at-home nail, hand, and foot products, for everyday DIY care.
Nail care, simply DID.
Nail, hand and foot care doesn’t need to be complex.
Simple: Whether it's self-care, indulgence, or routine maintenance our products are easy to use at home, either as a comprehensive system, or individually depending on your desired routine.
Non-toxic: Everything we put in and on our body matters, that is why all D.I.D. products are free of formaldehyde, formaldehyde resin, toluene, dibutyl phthalate, and camphor.
Inclusive: No matter your nude, or hand and foot care need, we've got you with products that are designed for everyone.
Convenient: No more time consuming and costly salon visits, or brittle nails and cuticles from too much gel/dip/acrylic. All of our products are DIY friendly, from the paint colors, to the nail care essentials.
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