The Nail Files

New Year, New Colors...Who 'dis?

2019 trending colors

New Year, New Colors...Who 'dis?

Did you slip up on your New Year's Resolutions already? It's ok, January is only the trial period. Start your journey in February, and add this to your 2019 New Year, New Me Resolutions:  No. More. Old. Polish. Toss out those dusty, clumpy bottles of nail polish you've had in your collection since the first Obama administration. Don't be sad beloveds, we loved that era too, but we want you to make room in your arsenal for the pretty, trendy shades of 2019. Metallics are anticipated to be big this year. What a coincidence, we just dropped a whole line of super...

Read more →


Santa Baby, slip these under the tree for your nail lovers this season

Santa Baby, slip these under the tree for your nail lovers this season

Happy Holidays! We have a few days left before Christmas and for those of you who still have stockings in need of stuffing, we've got you covered. Is your giftee  super picky? No worries, everyone loves pretty, high quality and affordable nail polish. Are they health conscious?  Our nail polishes and remover are eco-friendly, vegan and free of the top five toxic chemicals found in most nail polishes. Are they a beauty product junkie? Ugh, same! Text the group chat, and let your besties know that some new shades have arrived just in time for the holidays to satisfy a...

Read more →


For The Future of Plant Based Skin Care and Sustainable Farming: Meet Sequoia Carr

2018 Beauty beauty regimen central america d.i.d. nail paint D.I.Y. earth eco friendly nail polish eco-friendly skin care farming get your nails did manicure nyc sequoia carr skin skin products skincare sustainable farming

For The Future of Plant Based Skin Care and Sustainable Farming: Meet Sequoia Carr

80% of whatever we put on our hair and skin winds up in our bloodstream. That's why at D.I.D. Nail Paint we're passionate about using toxin-free ingredients in our nail products. We also love to celebrate other amazing beauty brands that care about your health, and the earth, just like us. Sequoia Carr is the owner and founder of Leafed Beauty, she whips up all her products by hand in her Brooklyn home and is incredibly passionate about sustainable farming. Read more about Sequoia, her journey as a businesses woman, and how she manages how to stay fly all while...

Read more →


Meet Our New Nailologist: Sakile B.

appointments art Beauty brooklyn d.i.d. nail paint eco friendly nail polish get your nails did manicure marchederiux millenial women music nail artist nail care nail polish nail studio nail tech nails nyc Solange Knowles

Meet Our New Nailologist: Sakile B.

As many of you know, in June we launched our own nail spot, The D.I.D. Nail Paint Studio inside Marche Rue Dix. After months of searching for the perfect nail artist that is dedicated to providing our loyal, beautiful clients with an eco-friendly, yet super stylish mani, we now have a new nailologist on staff to help elevate your style game. Meet Sakile, she hails from The Bronx and her interest in nail art began as a healthy self-care regimen during the end of her undergraduate education at Trinity College where she majored in Environmental Science - with a minor...

Read more →


Show Your Man How To Put The 'Man' In Manicure

Show Your Man How To Put The 'Man' In Manicure

I value a man who takes care of himself the same way Lebron James values a shorts suit.     But I know too many men that refuse to step inside a nail salon for a manicure and pedicure because of the feminine connotation it carries. I also know a few good men that take pride in their appearance and keep up with monthly pedicures and manicures, so I know they exist, but there just aren’t enough of them out there.   If women are “supposed to keep their nails neat”, so should men because, equality and proper hygiene. So today,...

Read more →